What on earth do they mean by "Conservation through Competition"?

The Comedy Wildlife Photography Awards, ingeniously titled to avoid any confusion, was the result of two factors: Firstly, a need for a photography competition that was light hearted, upbeat, possibly unpretentious and mainly about wildlife doing funny things. 4years on and these objectives seem to have been met. Secondly, and way more importantly, this competition is about conservation.

None of us are perfect, all of us at some point will fly somewhere, drive somewhere, cook something, burn something and probably provide some direct input into the general warming of the globe. Indirectly, we will also have some impact on the animals that share this planet with us.